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Description
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The article considers the concept of visual archetype in relation to the nomadic ornament phenomenon. Ornament is the most characteristic ethno-differentiating feature of nomadic cultural and artistic traditions. In traditional arts and crafts, it expresses the ideological and axiological bases of an ethnic group and narrates its beliefs, customs, and spirituality. Nomads transmit their cultural symbols and values by means of ornaments. In fact, the ornaments of nomads incorporated all their considerations about the universe, its structure and functioning, about a man and his place in the world. For cultures with no written linguistic tradition, like the traditional culture of the nomads in the Central Asian region, ornament is the most acceptable and almost unique way to preserve and communicate their ethnic and cultural information. Ornament, considered from the standpoint of its functional value, is a symbol realized by signs that are potentially ready for further transformations of their form and meaning, which depends on the spatial and temporal context. This phenomenon, with no changes to its essence, can be found absolutely in all cultural traditions throughout the epoch of their existence. Here, the symbol represents materially expressed ideological constants
it is a visual archetype coded by signs. These signs, depending on the type and nature of the cultural tradition they belong to, can have any form, style, or script, so they can be embodied in the various kinds of material culture of an ethnic group. In the art of nomads, ornament is a visual archetype, an aesthetically expressed conventional system of symbols encoding the entire paradigm of the whole nomadic ethnos.
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